Hearing Specialists in Tempe, AZ Explain Cognitive Overload & Hearing Loss

January 23, 2020

Hearing Specialists in Tempe, AZ Explain Cognitive Overload & Hearing Loss

Your hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize, however, is the degree to which hearing takes place in your brain, not in your ears! In fact, because your brain is different from everyone else’s, you hear differently from other people around you. Our 5-star-rated hearing specialists in Tempe, AZ are happy to discuss the fascinating ways that your brain helps you to hear…and the ways that BrainHearing™ technology has brought hearing aid treatment to an entirely new level.

What Does Your Brain Have to Do with Hearing?

Think of your ears as microphones that pick up sounds. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn’t be able to process, enjoy, or comprehend anything that you hear.

Your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse:

Roses are red
Violets are _____
Sugar is sweet
And so are you!

Did your brain figure out that the blank in that verse is supposed to say “blue”? It does the same thing when you are listening to someone speak in a noisy room. Sometimes, your ears might not catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Avoid the Danger of Cognitive Overload

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. After a while, this can take its toll. You may end up feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

What Is BrainHearing™?

BrainHearing™ is part of the broader NeuroTechnology™ field of the science of hearing, and as the name suggests, this technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized exclusively for you.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn’t have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family!

Schedule Your New Patient Assessment with Our Hearing Specialists in Tempe, AZ Today

Our experts can provide you with a hearing assessment, during which we will be happy to answer all your questions about our hearing rehabilitation technologies. Call our friendly office today to schedule your appointment!

The information provided in this article is not meant to be medical advice and is for educational purposes only. If you would like to learn more about this and other hearing-related topics, feel free to contact Tinnitus & Hearing Center of Arizona by clicking here or by calling 480-831-6159.

April 17, 2025
It's important for everyone to be able to hear the world around them. However, the reality is that around 15% of American adults over the age of 18 have trouble hearing. This can be extremely frustrating, and cause a person to miss out on important things every day. Hearing aids are a fantastic solution to this common challenge, and Oticon stands out as a leader in innovative hearing technology. Let's explore the world of Oticon Hearing Aids, uncovering their remarkable benefits and how they work to not just improve hearing and ease tinnitus, but to truly elevate your quality of life. The Importance of Hearing Aids in Modern Life Hearing aids are essential for those with hearing loss. In addition to helping communication and social engagement, they also offer enhanced safety, reduced cognitive strain, and provide a greater sense of connection with the world. Many people don't realize the potential dangers of even slight hearing loss. It can be difficult to hear things such as fire alarms, traffic noise, or sirens. Those who use hearing aids experience clearer communication in both quiet and noisy settings, and they help individuals stay engaged with others while reducing the social isolation that often comes along with hearing loss. Overall, hearing aids allow people to more fully participate in daily life. Overview of Oticon Hearing Aids Oticon Hearing Aids digitally process sounds to make it easier for the wearer to hear. By supporting the brain's natural sound processing, the hearing aids offer solutions for a variety of hearing loss levels from mild to profound as well as single-sided deafness. BrainHearing Technology is based on the brain's hearing process. It is important to understand that with normal hearing, sound waves enter the ear, where they are translated into neural signals that are sent to the brain and processed as sound. With hearing loss, however, the sounds are jumbled from the start, and it is difficult for the brain to make sense of them. Oticon Hearing Aids go a long way in helping by assisting wearers in focusing and zooming in on sounds they are trying to hear. Key Features of Oticon Hearing MoreSound Intelligence (MSI) 3.0 is a groundbreaking technology that makes it easier for users to enjoy, follow and engage in conversations. It comprehensively scans and precisely analyzes the sound scene. Then it organizes the sounds around the user and utilizes the brand new on-board Deep Neural Network 2.0 to process and create contrast among the identified sounds. New MSI 3.0 brings users the full sound scene in much higher clarity and balance in any situation than ever before. And what’s more, thanks to the 4D sensors, it seamlessly adapts to the user’s specific listening needs delivering personalized support based on the situation and the user’s intention, for significantly improved speech comprehension. What truly sets these hearing aids apart is their sophisticated sensor technology. Imagine being in a crowded restaurant – these devices can intelligently analyze the environment, identify speech, and reduce distracting background noise in real-time. This means you can actively participate in conversations, even in challenging acoustic situations, without the strain and frustration you might have experienced before. This ability to adapt to your surroundings and prioritize clarity is a game-changer, making social gatherings and everyday interactions enjoyable again. Models and Their Unique Benefits The Newer Oticon Intent Experience sound the way it was meant to be heard with the Oticon Intent. Designed with cutting-edge technology, the Intent focuses on providing a rich and natural sound experience, allowing you to effortlessly engage in conversations and connect with your surroundings. Oticon Custom Own & Custom Own SI’s For a discreet and personalized hearing solution, the Oticon Custom Own and Custom Own SI's are tailored to fit the unique contours of your ear. These in-the-ear hearing aids offer exceptional comfort and a natural listening experience without compromising on Oticon's advanced sound processing. Tinnitus Relief Through Oticon Hearing Aids Through Tinnitus SoundSupport, a sound generator integrated into Oticon Hearing Aids, wearers experience tinnitus relief through the integration of various sounds into the hearing aids that help distract or mask the tinnitus. There are options for natural sounds, broadband noise, and customizable settings. Various sounds are available, including natural sounds like ocean waves, steady white noise, and broadband noise. Contact Tinnitus & Hearing Center of Arizona Don't let hearing loss hold you back from anything that life has to offer. At Tinnitus & Hearing Center of Arizona, we have decades of experience providing the best treatment available with advanced technology that focuses on your hearing loss and brain function. Hearing better means living better! Discover how Oticon and the Tinnitus & Hearing Center of Arizona are transforming lives by improving hearing, providing tinnitus relief, and enhancing quality of life. It's time to hear the world clearly again! Contact us today to get started on the path to better hearing. Image Source: Noelle12 /Shutterstock
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