Hearing Specialists in Tempe, AZ Explain Cognitive Overload & Hearing Loss

Your hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize, however, is the degree to which hearing takes place in your brain, not in your ears! In fact, because your brain is different from everyone else’s, you hear differently from other people around you. Our 5-star-rated hearing specialists in Tempe, AZ are happy to discuss the fascinating ways that your brain helps you to hear…and the ways that BrainHearing™ technology has brought hearing aid treatment to an entirely new level.

Think of your ears as microphones that pick up sounds. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn’t be able to process, enjoy, or comprehend anything that you hear.

Your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse:

Roses are red
Violets are _____
Sugar is sweet
And so are you!

Did your brain figure out that the blank in that verse is supposed to say “blue”? It does the same thing when you are listening to someone speak in a noisy room. Sometimes, your ears might not catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. After a while, this can take its toll. You may end up feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

BrainHearing™ is part of the broader NeuroTechnology™ field of the science of hearing, and as the name suggests, this technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized exclusively for you.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn’t have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family!

Our experts can provide you with a hearing assessment, during which we will be happy to answer all your questions about our hearing rehabilitation technologies. Call our friendly office today to schedule your appointment!

The information provided in this article is not meant to be medical advice and is for educational purposes only. If you would like to learn more about this and other hearing-related topics, feel free to contact Tinnitus & Hearing Center of Arizona by clicking here or by calling 480-831-6159.